Writing books isn’t easy, and the process is not quick, but for people and companies willing to put in the hard work to write a good one, the rewards are rich. Books command attention. Books burnish reputations and lead to business growth. We have the expertise to help people and companies conceive, pitch, develop, write, publish, and market their books.
Mighty Midsized Companies
The leaders of midsized businesses often come up dry when they search for advice on how to accelerate growth, improve processes, or deal with the challenges that impair or threaten performance. Most of the literature on these topics is focused on Fortune 500 businesses because they can afford the big fees big consultancies charge. But the problems of midsized companies are very different than those of large (or small) businesses, and the leaders of midsized companies needed and wanted help.
The Bloom Group assisted Robert Sher, founding principal of CEO to CEO, a consulting firm of CEOs with a mission to improve the performance and leadership infrastructure of midsized companies, in conceptualizing, outlining, and writing Mighty Midsized Companies: How Leaders Overcome 7 Silent Growth Killers, published by Bibliomotion, Inc. in September 2014. Its July 2016 Amazon rating is 4.9 out of a possible 5 stars.
Simon Kutcher & Partners (SKP) is a global management consulting firm. Bloomberg Business Week called it “the world leader in giving advice to companies on how to price their products.” As a frightening percentage of excellent new products and services either fail to gain traction in the market, or produce an inadequate return on investment, companies can use that advice. SKP believes that good innovations fail when companies leave the pricing discussion to the end of the development process, and advises that innovation should begin with solid research on what prospective customers want, and their willingness to pay for the value they (not the company) perceive is being offered.
In the summer of 2015, SKP board member and partner Madhavan Ramanujam, and co-CEO Georg Tacke, engaged the Bloom Group to help them conceptualize, outline, and write a book about how companies can improve the chances that their new products or services will succeed by determining a price for their products – and finding out if customers are willing to pay it – before pouring time and money into R&D, manufacturing, marketing, and sales. Monetizing Innovation: How Smart Companies Design the Product Around the Price was published by Wiley in May 2016, and is rated 5 stars out of a possible 5 on Amazon.
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