Thought Leadership Marketing
How We Can Help
Third-party publishing – Faced with more thought leadership pitches than ever, business editors tell us they are overwhelmed by submissions and reluctant to work with articles that aren’t publication-ready. We know these editors, what they want, and how to approach them. Consequently, our rate of acceptance at these journals is high, as evidenced by the number of articles we’ve placed in HBR.org, MIT Sloan Management Review, Forbes, and the Wall Street Journal.
Follow-on articles – Longer articles, especially those based on primary research, can be used to spin off smaller articles, magnifying their impact, and attracting a broader audience. We help turn books and research reports into many articles, a process that has benefited many of our clients.
Self-publishing – Prospective clients will judge a firm by the quality of its thought leading content, no matter where it appears. We help our clients maintain high standards of quality for self-published work they post on their websites and distribute in their journals.
Email outreach – It’s generally acknowledged that an open rate of 25% for email marketing is about as good as you can hope for. By crafting compelling subject lines and messages, we help clients improve that percentage and create campaigns that lead to new engagements.
Social media engagement – Social channels have become the preferred platform for promoting thought leadership content. We helps clients produce tweets, blogs, and LinkedIn and Facebook posts to engage a broader audience.
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