Many people think it’s writing a book that will make them a star. That’s no longer true.Read More
AI is taking over writing from humans.Read More
So as to attract and keep their attention.Read More
On October 4 and 5, CMOs, content marketers, editors, and others responsible for producing thought leadership gathered in Cambridge for the third annual Bloom Group/Rattleback “Profiting from Thought Leadership” conference. Over the conference’s two...Read More
Here’s what started me thinking: A global management consulting firm recently published an atrocious 600-word article on how to optimize your site for SEO. Apart from the fact that this company had no SEO...Read More
If you visit Bloom Group’s website, or follow us on Twitter or LinkedIn, you know we spill a lot of virtual ink writing about what thought leadership can do for your business. That makes...Read More
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