What We Do

Since 1998, Bloom Group has helped large companies and individual experts turn their expertise and experience into recognition, and recognition into revenue.

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Our Services

Thought Leadership Strategy

What topics should you address? Which ones makes sense for your business and which don’t? How are you going to get it all done? What channels will work best for you? How can you maximize the return on your thought leadership investment? Bloom Group helps you answer these questions and more.

Thought Leadership Content

Our clients are typically busy professionals who have expertise to share with the market, but don't have time to fully develop their ideas. We help them capture and develop their point of view to a standard that allows them to publish it and make an impact -anywhere from their own website to Harvard Business Review.

Thought Leadership Marketing

Your expertise helps the clients you have, but it won’t win you new ones if you can’t get the word out. To do that, Bloom Group helps clients publish in third-party journals, design web content that attracts attention, and conduct email and social media campaigns that have impact.

Strategy

Content

Marketing

Marketing

Our Team

Bob Buday

Partner

Bob assists firms in developing thought leadership strategies that include primary research content development and marketing. He helps businesses turn recognition into revenue.

Tim Parker

Partner

Tim helps clients decide which issues they should own in the marketplace. He leads programs to produce the supporting content and place it in leading business and trade journals.

Laurie Cunningham

Content Director

Laurie works with firms and individuals to help manage thought leadership content development, focus ideas, sharpen articles, and create exceptional, publishable content.

David Rosenbaum

Editor-in-Chief

David helps clients produce attention-getting articles, blogs and books on a wide range of topics. He ensures editorial quality and assists in placing articles in leading journals.

Our Insights

Strategy

Articles and other resources about how to choose the topics you should own in the marketplace, the channels through which to distribute your content, and maximizing your ROI.

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Content

Insights and advice on how to structure articles and reports, conduct original research, get the best from your firm’s experts, and make your articles and other content compelling.

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Marketing

Articles, interviews, and research reports on how to market thought leadership content, including which media to use, and how to place an article or book with a publisher.

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Latest Posts

So, You Want To Write a Book? First Answer This Question.

Many people think it’s writing a book that will make them a star. That’s no longer true.

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Will AI Take My Job, Developing Thought Leadership Content?

AI is taking over writing from humans.

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7 Ways to Write for Executives by Someone Who Used to Be One

So as to attract and keep their attention.

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Client Testimonials

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